Ask them why they choose your company or products to understand what makes you unique in their eyes instead of what you think makes you stand apart. Listen to customers to hear how they describe your products and/or company. You can intrigue new customers by using current customers’ exact words to create or finesse a value proposition. Regardless of having one or many value propositions, follow these best practices in creating them: You can have several value propositions – perhaps one for the company, one for a flagship product or type of services, then others for particular lines, specific products or services.
It might be resolving a problem, saving time or money or improving the quality of life and work. The strongest value propositions include tangible, quantifiable results customers can expect. The benefit or improvement they can expect.Why your product or service is unique, and.In those brief words, you want to tell prospects: The best value propositions are one or two concise sentences – ideally no more than 30 words. tells prospects and customers why they should buy from you and not your competitors.explains how you deliver a quantifiable benefit.explains how your product or service solves a problem or improves a situation.makes it easy for customers and prospects to understand and see how it translates to their needs.Your value proposition is a promise to prospects and customers that: Note the actual function and literal meaning. Its computers, tablets, and smartphones form the hub of a single digital system enabling consumers to easily manage media production, consumption, and communication – Apple Apple combines the role of innovator, aggregator, and experience provider.15 minutes or less can save you 15% or more on car insurance – Geico.When it absolutely, positively has to be there overnight – FedEx.To bring inspiration and innovation to every athlete in the world – Nike.Now take for example these value propositions: Note the language that creates form and figure. Take for example, these taglines and slogans: A slogan is figurative a value proposition is literal. The tagline is form a value proposition is function. It’s not a tagline, slogan, vision or mission statement (although it could be borne of those). Your value proposition is your unique identifier. It should also be the one consistent message throughout the buying journey that propels prospects to loyal customers. Your value proposition is often the first thing prospects see or hear that differentiates you from the competition. So what’s the most effective way to help prospects and customers see that, too? You know you’re better than the competition.
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